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Author: Bernasek, Anna
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Oak Brook Public Library
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Fiction / Non-Fiction
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Gray, Shelley Shepard
Frost, Jeaniene
Ernaux, Annie, 1940
Simon, Clea
Krull, Kathleen
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Consumer profiling
Data mining
Marketing research
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English
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Tavia Gilbert
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1)
All you can pay: how companies use our data to empty our wallets
Author
Bernasek, Anna
Language
English
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Description
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Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.
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