From the Book - First Edition.
Beginnings: 1970-78. Supposedly irrelevant factors ; The endowment effect ; The list ; Value theory ; California dreamin' ; The gauntlet
Mental accounting: 1979-85. Bargains and rip-offs ; Sunk costs ; Buckets and budgets ; At the poker table
Self-control: 1975-88. Willpower? No problem ; The planner and the doer
Interlude. Misbehaving in the real world
Working with Danny: 1984-85. What seems fair? ; Fairness games ; Mugs
Engaging with the economics profession: 1986-94. The debate begins ; Anomalies ; Forming a team ; Narrow framing on the upper east side
Finance: 1983-2003. The beauty contest ; Does the stock market overreact? ; The reaction to overreaction ; The price is not right ; The battle of closed-end funds ; Fruit flies, icebergs, and negative stock prices
Welcome to Chicago: 1995-present. Law schooling ; The offices ; Football ; Game shows
Helping out: 2004-present. Save more tomorrow ; Going public ; Nudging in the U.K.
Conclusion: What is next?.
I. Beginnings: 1970-78 : Supposedly irrelevant factors
II. Mental accounting: 1979-85 : Bargains and rip-offs
III. Self-control: 1975-88 : Willpower? No problem
Interlude : Misbehaving in the real world
IV. Working with Danny: 1984-85 : What seems fair?
V. Engaging with the economics profession: 1986-94 : The debate begins
Narrow framing on the Upper East Side
VI. Finance: 1983-2003 : The beauty contest
Does the stock market overreact?
The reaction to overreaction
The battle of closed-end funds
Fruit flies, icebergs, and negative stock prices
VII. Welcome to Chicago: 1995-present : Law schooling
VIII. Helping out: 2004-present : Save more tomorrow
Conclusion : What is next?