The Googlization of everything: (and why we should worry)

Introduction: the gospel of Google

"Render unto Caesar": how Google came to rule the web

Google's ways and means: faith in aptitude and technology

The Googlization of us: universal surveillance and infrastructural imperialism

The Googlization of the world: prospects for a global public sphere

The Googlization of the library: the future of books

The Googlization of memory: filters and the fracturing of knowledge

Conclusion: the human knowledge project.

Introduction: the gospel of Google

"Render unto Caesar": how Google came to rule the web

Google's ways and means: faith in aptitude and technology

The Googlization of us: universal surveillance and infrastructural imperialism

The Googlization of the world: prospects for a global public sphere

The Googlization of knowledge: the future of books

The Googlization of memory: information overload, filters and the fracturing of knowledge

Conclusion: the human knowledge project.