Cola conquest 2. How Coca-Cola took over the world.
(eVideo)
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Format
eVideo
Language
English
Notes
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by TV Choice in 2008.
Description
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. How it starts: the second World War prompts Coke's global expansion as every US soldier gets a bottle of Coke for five cents. Bottling plants are shifted overseas. Coca-Cola becomes a worldwide symbol of the American way of life. In the 1960s Coke is boycotted by the US civil rights movement for racist policies. By the 1980s Coca-Cola is top of the world's soft drinks - and then aims higher. Global takeover: in France people resist "coca-colonisation", denouncing the drink as a threat to their identity. In China Coke builds up a bottling network which spans the country - but is up against a long history of tea drinking. In Mexico for many people Coke and Pepsi become a kind of holy water. Outrages: Coke claims not to interfere with local politics - but in Guatemala the activities of one of its bottlers cause a scandal when employees trying to start a union are murdered. Outrages in other countries - most notoriously Colombia - also blacken the company's name. The battle goes on: Coke's quest for world domination goes on. Coke's priority is the emerging markets - countries like China and India. But critics claim the costs to local people are too high and press for government action against the company.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2014). Cola conquest 2 . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2014. Cola Conquest 2. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Cola Conquest 2 Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)Cola Conquest 2 Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
d3e8aa16-6d0d-6fe3-0ddb-1cec8461f3b1-eng
Grouping Information
Grouped Work ID | d3e8aa16-6d0d-6fe3-0ddb-1cec8461f3b1-eng |
---|---|
Full title | cola conquest 2 how coca cola took over the world |
Author | kanopy |
Grouping Category | movie |
Last Update | 2024-03-15 10:54:27AM |
Last Indexed | 2024-04-21 05:43:12AM |
Book Cover Information
Image Source | sideload |
---|---|
First Loaded | Aug 11, 2022 |
Last Used | Apr 25, 2024 |
Marc Record
First Detected | Aug 01, 2014 12:00:00 AM |
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Last File Modification Time | Mar 15, 2024 10:55:04 AM |
MARC Record
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520 | |a This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. How it starts: the second World War prompts Coke's global expansion as every US soldier gets a bottle of Coke for five cents. Bottling plants are shifted overseas. Coca-Cola becomes a worldwide symbol of the American way of life. In the 1960s Coke is boycotted by the US civil rights movement for racist policies. By the 1980s Coca-Cola is top of the world's soft drinks - and then aims higher. Global takeover: in France people resist "coca-colonisation", denouncing the drink as a threat to their identity. In China Coke builds up a bottling network which spans the country - but is up against a long history of tea drinking. In Mexico for many people Coke and Pepsi become a kind of holy water. Outrages: Coke claims not to interfere with local politics - but in Guatemala the activities of one of its bottlers cause a scandal when employees trying to start a union are murdered. Outrages in other countries - most notoriously Colombia - also blacken the company's name. The battle goes on: Coke's quest for world domination goes on. Coke's priority is the emerging markets - countries like China and India. But critics claim the costs to local people are too high and press for government action against the company. | ||
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