Fair trade and chocolate : the divine story.
(eVideo)
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Format
eVideo
Language
English
Notes
Date/Time and Place of Event
Originally produced by TV Choice in 2010.
Description
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social enterprise: Divine was set up a co-op of cocoa farmers in Ghana to give them a share in the profits from their cocoa beans. Divine is a social enterprise and claims its ethical motivation shapes everything it does. But it's had to fight a major marketing battle to find a place in the cutthroat confectionery market. Marketing mix: The big chocolate companies spend millions promoting their brands - by comparison Divine can spend almost nothing. Instead it makes creative use of the internet, public relations and its ethical back story. Divine's had to work hard to get onto the supermarket shelves and now wants to get its product to the other outlets people buy their chocolate. But is it enough? As well as more money, fair trade has brought real benefits to the African farmers who own Divine. Women get a better deal. Villages get badly needed facilities like wells. But fair trade has its limitations. What about people working in poor conditions in the developing world who aren't in the fair trade loop?
Original Version
Originally produced,Bromley, Kent, TV Choice Productions, c2010.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2014). Fair trade and chocolate: the divine story . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2014. Fair Trade and Chocolate: The Divine Story. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Fair Trade and Chocolate: The Divine Story Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)Fair Trade and Chocolate: The Divine Story Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
4b94fd5a-63d7-73a4-10f6-360bf018d4fc-eng
Grouping Information
| Grouped Work ID | 4b94fd5a-63d7-73a4-10f6-360bf018d4fc-eng |
|---|---|
| Full title | fair trade and chocolate the divine story |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2024-03-15 10:54:27AM |
| Last Indexed | 2024-04-19 01:23:51AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Jul 23, 2022 |
| Last Used | Apr 16, 2024 |
Marc Record
| First Detected | Jun 18, 2012 12:00:00 AM |
|---|---|
| Last File Modification Time | Mar 15, 2024 10:54:32 AM |
MARC Record
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| 347 | |a video file|b MPEG-4|b Flash | ||
| 518 | |a Originally produced by TV Choice in 2010. | ||
| 520 | |a Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social enterprise: Divine was set up a co-op of cocoa farmers in Ghana to give them a share in the profits from their cocoa beans. Divine is a social enterprise and claims its ethical motivation shapes everything it does. But it's had to fight a major marketing battle to find a place in the cutthroat confectionery market. Marketing mix: The big chocolate companies spend millions promoting their brands - by comparison Divine can spend almost nothing. Instead it makes creative use of the internet, public relations and its ethical back story. Divine's had to work hard to get onto the supermarket shelves and now wants to get its product to the other outlets people buy their chocolate. But is it enough? As well as more money, fair trade has brought real benefits to the African farmers who own Divine. Women get a better deal. Villages get badly needed facilities like wells. But fair trade has its limitations. What about people working in poor conditions in the developing world who aren't in the fair trade loop? | ||
| 534 | |p Originally produced|c Bromley, Kent, TV Choice Productions, c2010. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Divine Chocolate. | |
| 650 | 0 | |a Cocoa trade|z Ghana. | |
| 650 | 0 | |a Chocolate industry|z Ghana. | |
| 650 | 0 | |a International trade. | |
| 650 | 0 | |a Competition, Unfair. | |
| 650 | 0 | |a Fair trade associations. | |
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