The people's tycoon : Henry Ford and the American century

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New York : Vintage Books, 2006.
0375707255, 9780375707254


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St. Charles Public Library District - Adult Nonfiction338.76292 WATOn Shelf

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First Ventage Books edition.
Physical Desc
xv, 614 pages, 16 unnumbered pages of plates : illustrations, portraits ; 21 cm


Includes bibliographical references (pages 539-592) and index.
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description.

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APA Citation (style guide)

Watts, S. (2006). The people's tycoon: Henry Ford and the American century (First Ventage Books edition.). Vintage Books.

Chicago / Turabian - Author Date Citation (style guide)

Watts, Steven, 1952-. 2006. The People's Tycoon: Henry Ford and the American Century. New York: Vintage Books.

Chicago / Turabian - Humanities Citation (style guide)

Watts, Steven, 1952-. The People's Tycoon: Henry Ford and the American Century New York: Vintage Books, 2006.

MLA Citation (style guide)

Watts, Steven. The People's Tycoon: Henry Ford and the American Century First Ventage Books edition., Vintage Books, 2006.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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