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Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and...
10) I see you
13) We shouldn't
The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook's many marketing features.
19) Hot property
Just one short season ago, major league center fielder John Roper had it all: the looks--and personal life--of a sports hero and the public's adoration. But this hot property's lucky streak has run out. After a World Series disaster, fans diss him, shock jocks mock him and his dysfunctional family hassles him for money he really can't spare. Now it's up to him, and Hot Zone publicist Amy Stone, to get his life back on track.
Amy finds
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