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Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the...
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Set in 1960s New York City, Mad Men explores the glamorous and ego-driven 'Golden Age' of advertising, where everyone is selling something and nothing is ever what it seems. Welcome to a Mad New World. Returns for a new year rife with possibilities. Last season stunned fans with its cliffhanger finale, as Don Draper's professional and personal lives unexpectedly imploded.
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and...
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and...
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"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...
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Thomas Martin was a devoted family man who had all the trappings of an enviable life: a beautiful wife and daughter, a well-appointed home on Long Island's north shore, a job at a prestigious Manhattan advertising firm. He was also a devoted son and brother, shielding the women in his orbit from the everyday brutalities of the world. But what happens when Thomas's fragile ego is rocked? After committing a horrific deed, that he can never undo, Thomas...
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Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines....
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"Michelle Turner thought she lost everything at seventeen. Her father, a Hollywood legend, had finally summoned her to his Montana ranch. But when he learned of her affair with Sam McPhee, a hired hand, he had Sam fired and destroyed his family. Michelle, pregnant and alone, fled to Seattle. Now a successful advertising exec, Michelle is safe-safe from love, safe from hurt. But her son is lost to her, a troubled teen on the verge of self-destruction,...
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At the office, the firings continue; Don is brought in to save the day on a PR campaign only to have the rug pulled out from under him; Peggy and Paul get stoned while working on an ad campaign; Sally steals money from her grandfather; Don had reservations about a misguided potential client; Betty has hallucinations of her dead father as she delivers her baby; Don and Betty renew their love affair while on a business trip.
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"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of...
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"For sixty years, a wedding chapel sat silent, waiting for love. But times have changed and the hour has come when it just might be too late. Retired hall-of-fame football coach Jimmy "Coach" Westbrook never imagined anything would come of his labor of love--the wedding chapel he built for Collette Greer, the woman he fell for back in '49. But now an offer has come to turn the chapel into what it was meant to be--a place for love--and Jimmy sees no...
17) We shouldn't
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Bennett Fox walked into my life on one hell of a crappy Monday morning. I was late for the first day at my new job -- a job I'd now have to compete for even though I'd already worked eight years to earn it, because of an unexpected merger. While I lugged my belonings up to my new office, a meter maid wrote me a parking summons. She'd ticketed a long line of cars -- except for the Audi parked in front of me, which happened to be the same make and...
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Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...
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Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the digital age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: Traditional techniques: Review of tried and true advertising techniques. New media, new techniques: Advertising is a mix of...
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