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If you're trying to plan or refine a Facebook marketing campaign, this book will help you grasp the psychology of the Facebook user, build your fan base, and integrate Facebook marketing with your other marketing strategies. Hayden shows you how to build a social networking presence, promote your page, and target specific audiences.
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"This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more."--Back cover.
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"This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts."--Back cover.
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