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"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions...
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"In Diner, dudes, and diets, Emily Contois examines contemporary food culture and a variety of its consumer products to reveal how the food, marketing, and media industries sought to create new markets by catering to men through the idea of 'the dude.' Contois identifies today's 'dude masculinity' as arising from a late twentieth-century crisis in traditional gender roles at a time of major social, cultural, and economic change. Though the term 'dude'...
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"The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual...
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"The Famous Fultz Quads tells the heartbreaking story of America's first recorded African American quadruplets, their rise to fame and use as advertising symbols for baby formula companies, and the damage done both to their lives and the greater health and wellbeing of generations of African American families in the US. This book brings to light the true causes of the dramatic racial disparities in breastfeeding rates in America--revealing how aspects...
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A lively history of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture).
The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day.
This book recounts how advertising became a part of everyday lives and national culture during this midcentury...
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The founders of FactCheck.org teach you how to identify and debunk spin, hype, and fake news in this essential guide to informed citizenship in an age of misinformation. Americans are bombarded daily with mixed messages, half-truths, misleading statements, and out-and-out fabrications masquerading as facts. The news media is often too intimidated, too partisan, or too overworked to keep up with these deceptions. unSpun is the secret decoder ring for...
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We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet.
Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind....
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"Ellen Wayland-Smith's ambitious and revealing book is in one sense a biography of Jean Wade Rindlaub, a major yet little-known figure in postwar American advertising, responsible for many of the most influential campaigns for domestic products (Betty Crocker, Chiquita Bananas, etc.). Yet it goes much farther by plumbing not merely midcentury American corporate capitalism but the religious and geopolitical beliefs that advertising embodied and propounded....
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