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Business Source Complete
Full-text articles to support research in accounting, finance, economics, marketing, management, and operations management. Includes access to video from the Associated Press (AP) and Company View, which provides detailed information for 1.1 million of the world's largest companies.
Author
Series
Language
English
Description
Branson argues it's time organizations end their rabid devotion to profit and start doing good. Instead of wrecking the planet with pollution while creating an ever-poorer lower class, businesses have an opportunity to create a more prosperous world for everyone. Using step-by-step examples and instructions, Branson shows how this new world is possible.
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