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English
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This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. Birth of modern advertising: Coke begins life as a "brain tonic" for business people. But the secret of the new drink's success lie in its marketing. Revolutionary mass advertising...
Language
English
Description
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. How it starts: the second World War prompts Coke's global expansion as every US soldier gets a bottle of Coke for five cents. Bottling plants are shifted overseas. Coca-Cola becomes a worldwide symbol of the American way of life. In the 1960s Coke is boycotted by the US civil rights...
3) Holy water
Language
English
Description
A film about our global water situation, water politics and the poor people's struggle for enough drinking water. In India farmers, joined by the famous environmentalist Vandana Shiva, are prostesting against Coca-Cola. They mean that their ground water is going down and is being polluted because of the soft drink production in many places all over India. It's a film about the strong, Indian women who dare to protest, and the Coke factory that had...
Language
English
Description
All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? Successes: Brands speak to people in a way that products don't - they have a personality, a style. One of the big brand success story is Innocent Drinks. In just 10 years Innocent's sales went from nothing to over 100 million. Meanwhile Coca-Cola has used...
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Berlin, after the Second World War: C.R. MacNamara presides over the German branch of Coca-Cola, dreaming of being promoted to London, by capturing the untapped Russian market. His plans for advancement run into a snag, when he is asked to watch over the boss' ditsy, impulsive 17 year-old daughter Scarlett on her European vacation. Unsurprisingly, she almost immediately gets into trouble of the worst kind by slipping across the border to East Germany,...
Language
English
Description
"Behind-the-scenes chronicle will inspire you with the story of a product that began as a dream to find the perfect formula for a soda-fountain drink. When it was coupled with innovative and pioneering marketing techniques, it sparked a social revolution that made Coca-Cola the world's favorite soft drink. The story of this American icon is told with the help of rare photographs and previously unseen footage"--Container.
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