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Fiction / Non-Fiction
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Adult
Author
Burgelman, Robert A
Carlton, Jim, 1955
Subject
Case studies
Computer industry -- United States -- Management -- Case studies
Apple Computer, Inc. -- Management
Intel Corporation -- Management
New products -- Management -- Case studies
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Organizational change -- Case studies
Semiconductor industry -- United States -- Management -- Case studies
Strategic planning -- Case studies
Technological innovations -- Management -- Case studies
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1)
Apple: the inside story of intrigue, egomania, and business blunders
Author
Carlton, Jim
Language
English
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2)
Strategy is destiny: how strategy-making shapes a company's future
Author
Burgelman, Robert A
Language
English
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