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Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations...
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"One of Bloomberg View's "Five Books to Change Conservatives' Minds," chosen by Cass Sunstein" "One of Choice's Outstanding Academic Titles for 2016" "Honorable Mention for the 2017 PROSE Award in Economics, Association of American Publishers" "Longlisted for the Financial Times and McKinsey Business Book of the Year 2016" Robert H. Frank is the H. J. Louis Professor of Management and Professor of Economics at Cornell University's Johnson School of...
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How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn. Arguing that self-interest alone cannot explain the choices we make, Robert H. Frank, a leading proponent of the emerging field of behavioral economics, suggests that context shapes every decision and that consistent human foibles...
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Although middle-income families don't earn much more than they did several decades ago, they are buying bigger cars, houses, and appliances. To pay for them, they spend more than they earn and carry record levels of debt. In a book that explores the very meaning of happiness and prosperity in America today, Robert Frank explains how increased concentrations of income and wealth at the top of the economic pyramid have set off "expenditure cascades"
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