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"With over 30% new content, charts and screenshots, plus the addition of an exclusive members website, which will be accessible upon book purchase and offer free downloadable content and videos plus on online community to share and get feedback - this book offers actionable information to build traffic, convert sales and make more money"--
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Millions compete for exposure on Google, Yahoo! , and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell...
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The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today's highly competitive global marketplace. Off- and online resources have been updated and new ones-including blogs and new websites-have been added.
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When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from...
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With 4, 000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers... if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic,...
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