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In business and in life, things seldom go exactly as planned. You've probably figured out how to navigate around the little bumps, but what about full-blown crises, the kind with the potential to derail a company or send your personal life spinning out of control? Crunch Point presents a series of proven, practical techniques for overcoming any setback that may come your way -- on the job, at home, or anywhere in your life. In an accessible, no-time-to-lose...
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As a business owner, everything you've worked so hard to achieve thus far depends on getting the word out to the right people. Marketing your product or service is detrimental to your survival! With that said, it is not an exaggeration to say that the most important hat a business owner wears is that of marketer. But as entire business degrees and companies have been built around the marketing industry, how could you ever wear that hat for your company?...
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Beginning with "you must be crazy," serial entrepreneur and angel investor Barry J. Moltz offers the true insider's scoop on new business start-ups. With doses of irreverence and humor, the return-to-basics guide focuses on what comes before the bottom line. Addressing passion--the ultimate entrepreneurial fuel--relationships, failure, and authenticity, Moltz incorporates stories from his colleagues and shows what it takes to integrate personal and...
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With razor-sharp insight, Broad shows how "unreasonable thinking" can drive innovation and positive change. Too often people look at problems and explain away possible solutions with logic such as, "It's never been done this way before." But Broad shows a better way for taking ideas to all-new levels of success.
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