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Anyone can think up an idea. The thing that counts is developing it into a practical product. The lessons of Henry Ford, one of America's greatest business innovators, are as fresh and vital today as they were in 1922, when this extraordinary book was first published. Ford explains: how his experiences as an employee influenced his philosophies as an employer. It's easy to see that much of Ford's wisdom has been, forgotten today and that individual...
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During the roaring twenties, two of the most revered and influential men in American business proposed to transform one of the country's poorest regions into a dream technological metropolis, a shining paradise of small farms, giant factories, and sparkling laboratories. Henry Ford and Thomas Edison's "Detroit of the South" would be ten times the size of Manhattan, powered by renewable energy, and free of air pollution. And it would reshape American...
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By the early 1960s, the Ford Motor Company was falling behind. Young Henry Ford II, who had taken the reins with little business experience, had to do something to shake things up. Baby boomers were taking to the road in droves, looking for speed not safety, style not comfort. Meanwhile, Enzo Ferrari, whose cars epitomized style, was crafting beautiful sports cars, "science fiction on wheels," but was also called "the Assassin" because so many drivers...
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