Explore our complex relationship with manufactured objects and the people who design them. OBJECTIFIED is a look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. Through verite footage and in-depth conversations, the film documents the creative processes of some of the world's most influential product designers,...

In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about....

"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled...

This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

"Transformational design leadership requires a leader who, rather than designing products, designs the design function, establishing a thriving environment for the creative team. It also requires a leader who helps to design the organization, making design a strategic capability that advances innovation and enhances customer experiences. To examine the foundations of strong design leadership, the authors performed extensive in-depth interviews with...

"A lot has been written about brands, but brand builders often lack the structure and approach to make a difference. Brand Identity Essentials lays a foundation for brand building, defining the tools and illustrating the construction of strong brands through examples of world-class design."-Page[4] of cover.

How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are...

A feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. In his second film, director Gary Hustwit (Helvetica) documents the creative processes of some of the world's most influential product designers, and looks at the creativity at work behind everything from toothbrushes to tech gadgets.

Originating from the highly acclaimed and groundbreaking three-volume Phaidon Design Classics, this book presents 1,000 of the world's greatest objects in one large-format volume - from everyday items by anonymous creators to lauded pieces by the likes of Charles and Ray Eames, Charlotte Perriand, Dieter Rams, Richard Sapper, Hans J. Wegner, and Florence Knoll.

This comprehensive new edition of How to Design Cars Like a Pro provides an in-depth look at modern automotive design. Interviews with leading automobile designers from Ford, BMW, GM Jaguar, Nissan and others, analyses of past and present trends, studies of individual models and concepts, and much more combine to reveal the fascinating mix of art and science that goes into creating automobiles. This book is a must-have for professional designers,...