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"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the...
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The gripping and galling inside story of how Facebook, Twitter, YouTube, and other social networks preyed on psychological frailties to create the algorithms that drive everyday users to extreme opinions and, increasingly, extreme actions. The companies' founding tenets, combined with a blinkered focus on maximizing engagement, have led to a destabilized world for everyone. -- adapted from jacket.
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Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking...
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HarperCollins and John C. Maxwell are celebrating the milestone anniversary of Maxwell's New York Times bestselling book The 21 Irrefutable Laws of Leadership with the publication of a new revised and updated 25th Anniversary Edition. Maxwell has gone through every word of this book and updated it for the next generation of leaders. He has added new insights to these timeless laws and included lessons learned since he originally wrote the book. He...
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A revised edition of the best-selling guide to interpersonal relationships provides suggestions for successfully dealing with people both in social and business situations. You can go after the job you want and get it! You can take the job you have and improve it! You can take any situation you're in and make it work for you! For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder...
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Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily...
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Sowell unravels the world of intellectuals in order to illustrate an important social phenomenon: how the thinkers of a society mold that society, leaving an impact on people in every walk of life, even if these thinkers are basically unknown to the world at large.
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In this book, the author, a psychology professor and researcher explains the psychology of why people say yes, and how to apply these understandings. He introduces the six psychological principles that drive the human impulse to comply to the pressures of others, how to use them to become a skilled persuader, and also reveals how to defend oneself against manipulation.
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"An electric debut novel about love, addiction, and loss; the story of two girls and the feral year that will cost one her life, and define the other's for decades. Everything about fifteen-year-old Cat's new town in rural Michigan is lonely and off-kilter, until she meets her neighbor, the manic, beautiful, pill-popping Marlena. Cat, inexperienced and desperate for connection, is quickly lured into Marlena's orbit by little more than an arched eyebrow...
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"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing...
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"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt...
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"We all need emotional blinders: the etiquette that keeps society smoothly moving depends on it. But when you absolutely must rely on another person, you have to be able to assess them objectively. RED FLAGS shares simple strategies anyone can use to spot deceptive or downright dangerous people who use ingratiation and social convention to draw in and lull victims. Readers will learn how even the most skeptical of us use rose-colored lenses on those...
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"Popular examines why popularity plays such a key role in our development and, ultimately, how it still influences our happiness and success today. In many ways -- some even beyond our conscious awareness -- those old dynamics of our youth continue to play out in every business meeting, every social gathering, in our personal relationships, and even how we raise our children. Our popularity even affects our DNA, our health, and our mortality in fascinating...
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Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and...
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At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's...
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Influence and persuasion are fundamental to everyday life. From the alarm clock that startles us awake in the morning to the commercial interruptions of our favorite evening television shows, we are bombarded with efforts to get us to do, say, or believe particular things. This series of lectures will help you to better understand influence across the spectrum, from the mundane alarm clock to the symbol-driven political strategy that averted civil...
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Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment,...
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As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, he has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. Learn to improve your LQ (Likeability Quotient), "spot the lie" both in person and online, master nonverbal cues that influence...
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