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Language
English
Description
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust...
Language
English
Description
Today consumers Yelp everything from restaurants to dentists, plumbers to surgeons. The small business community sees Yelp's sales tactic as extortion. Does Yelp genuinely have an interest in helping people support the best local businesses, or are they a pay-to-play advertising platform?
Language
English
Description
Explores how the perennial teen quest for identity and connection has migrated to social media, and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Here is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them. A follow-up to FRONTLINE's 2001 documentary The merchants of cool.
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