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"No sporting event is more culturally significant and popular than the Olympic Games. An estimated 4 billion people watched the opening ceremonies for the 2012 London Games. The Olympic logo of five interlocked rings outpaces both Nike and McDonalds for positive global recognition. The Olympic Games have embraced values such as character, fair play, chivalry, internationalism, and peace. Historically, these values emerged as part of the International...
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"Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending...
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English
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"The U.S. Government became increasingly alarmed by Soviet attempts to exploit the Olympic Movement in the early 1950s, and responded to this challenge aggressively. Cold War Game chronicles that response and shows that it was not a replication of the state-directed Soviet sports system, but was instigated through covert psychological warfare operations and overt propaganda distributed to the "free world." In the lead up to and during each Olympic...
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