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Author
Language
English
Description
"W. Chan Kim and Renée Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value. In Blue Ocean Strategy, Kim and Mauborgne introduce the idea of...
Author
Language
English
Description
"Managers often lack a clear understanding of what changes they could make to bring out the best in their employees. Here, the authors of the bestselling Blue Ocean Strategy offer a solution: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the organization to start doing them."--Back cover.
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