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Series
Language
English
Description
Based on his twenty-five years of experience, Paul Polak explodes what he calls the "Three Great Poverty Eradication Myths": that we can donate people out of poverty; that national economic growth will end poverty; and that big business, operating as it does now, will end poverty.
Polak shows that programs based on these ideas have utterly failed-in fact, in sub-Saharan Africa, poverty rates have actually gone up. These failed top-down efforts contrast...
2) The business solution to poverty: designing products and services for three billion new customers
Author
Series
Language
English
Description
Right now, the number of people living on $2 or less a day is more than the entire population of the world in 1950. These 2.7 billion people are not just the world's greatest challenge; they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. The key is what Paul Polak and Mal Warwick call Zero-Based...
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