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In graphic novel format, the cofounders of Honest Tea present the history of the company and provide practical advice on launching a successful business, perseverance, and creative problem-solving.
The story of what happens when two outsiders to the beverage industry decide to make bottled tea that actually tastes like tea. Offer a wealth of insights and advice for idealists and entrepreneurs.
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The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.
Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula...
Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula...
Language
English
Description
Becker, a wiz-kid marketing man, is sent to Australia to boost the famous soft drink's wavering sales. T. George McDowell is the ruling soda czar in this mini "pop monopoly." When Becker's offer to merge in the hope of tripling profits is rejected, an unlikely chain of events ignites and leads to an amusing solution to the cola war.
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In this title, unwrap the life of talented Pepsi-Cola inventor Caleb Davis Bradham! Readers will enjoy getting the scoop on this Food Dude, beginning with his childhood in North Carolina. Students can follow Bradham's success story from his early days as a pharmacist to his introduction of Pepsi at his drugstore soda fountain. Bradham's family, education, and later years are also highlighted. Engaging text familiarizes readers with topics of interest...
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English
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In this title, unwrap the life of talented Coca-Cola Inventor John Pemberton! Readers will enjoy getting the scoop on this Food Dude, beginning with his childhood in Georgia. Students can follow Pemberton's success story from his early days in the Confederate Army to his work in medicine after the Civil War and his invention of Coca-Cola. Pemberton's family life and the sale of his secret recipe are also highlighted. Engaging text familiarizes readers...
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In this book the author goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business. Traces the history of an American institution that began in 1885 with the backyard brew of druggist John Pemberton. But it was when Robert Woodruff, with his old-fashioned values and homespun philosophy, took over the company that Coke became a household word.
17) Coca-Cola
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English
Description
An introduction to basic business concepts, using the Coca-Cola Company as a case study.
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