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In graphic novel format, the cofounders of Honest Tea present the history of the company and provide practical advice on launching a successful business, perseverance, and creative problem-solving.
The story of what happens when two outsiders to the beverage industry decide to make bottled tea that actually tastes like tea. Offer a wealth of insights and advice for idealists and entrepreneurs.
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The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.
Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula...
Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula...
5) Syrup
Language
English
Description
A lowly marketing exec enlists the help of a scarily beautiful, brainy co-worker to save his million-dollar idea from corporate espionage in this scathingly funny send-up of sex, celebrity, and greed.
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Description
How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction Atlanta. A shrewd marketeer saw its...
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English
Description
Becker, a wiz-kid marketing man, is sent to Australia to boost the famous soft drink's wavering sales. T. George McDowell is the ruling soda czar in this mini "pop monopoly." When Becker's offer to merge in the hope of tripling profits is rejected, an unlikely chain of events ignites and leads to an amusing solution to the cola war.
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Description
In this book the author goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business. Traces the history of an American institution that began in 1885 with the backyard brew of druggist John Pemberton. But it was when Robert Woodruff, with his old-fashioned values and homespun philosophy, took over the company that Coke became a household word.
13) Coca-Cola
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Description
An introduction to basic business concepts, using the Coca-Cola Company as a case study.
Language
English
Description
"Behind-the-scenes chronicle will inspire you with the story of a product that began as a dream to find the perfect formula for a soda-fountain drink. When it was coupled with innovative and pioneering marketing techniques, it sparked a social revolution that made Coca-Cola the world's favorite soft drink. The story of this American icon is told with the help of rare photographs and previously unseen footage"--Container.
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