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Language
English
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Description
In graphic novel format, the cofounders of Honest Tea present the history of the company and provide practical advice on launching a successful business, perseverance, and creative problem-solving.
The story of what happens when two outsiders to the beverage industry decide to make bottled tea that actually tastes like tea. Offer a wealth of insights and advice for idealists and entrepreneurs.
Author
Language
English
Description
In this book the author goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business. Traces the history of an American institution that began in 1885 with the backyard brew of druggist John Pemberton. But it was when Robert Woodruff, with his old-fashioned values and homespun philosophy, took over the company that Coke became a household word.
Author
Language
English
Description
How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction Atlanta. A shrewd marketeer saw its...
7) Coca-Cola
Author
Series
Language
English
Description
An introduction to basic business concepts, using the Coca-Cola Company as a case study.
Language
English
Description
"Behind-the-scenes chronicle will inspire you with the story of a product that began as a dream to find the perfect formula for a soda-fountain drink. When it was coupled with innovative and pioneering marketing techniques, it sparked a social revolution that made Coca-Cola the world's favorite soft drink. The story of this American icon is told with the help of rare photographs and previously unseen footage"--Container.
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