Catalog Search Results
Author
Language
English
Description
Business-to-business marketing is completely different than consumer based marketing. Relationships need to be established, nurtured, maintained, and matured. It takes longer to engage because profits and jobs are on the line. TOILET PAPER MATH is a metaphor about how companies try to package marketing in a way that makes you think you are getting more than you're paying for. It can be presented in a way that can make your ROI look successful on paper,...
Didn't find it?
Can't find what you are looking for? Suggest a purchase. Submit Request