Catalog Search Results
Author
Language
English
Description
"Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the internet. Explaining how marketers have brandished the tools of automation and management science to exploint new profit opportunities, Selling the American People traces data-driven surveillance all...
Language
English
Description
Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match. The nuclear age left its mark all over the advertisements, with a spotlight on planes, rockets, and even mushroom clouds. Shiny, big, beautiful cars abound, styled to keep up with...
Author
Language
English
Description
From the haute couture runways of Paris and New York and editorial photo shoots for glossy fashion magazines to reality television, models have been a ubiquitous staple of twentieth- and twenty-first-century American consumer culture. In 'Work!' Elspeth H. Brown traces the history of modeling from the advent of photographic modeling in the early twentieth century to the rise of the supermodel in the 1980s. Brown outlines how the modeling industry...
Author
Language
English
Description
"Edd Applegate surveys key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of white-collar workers thrived on innovation in...
Author
Series
Language
English
Appears on list
Description
"Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the...
Didn't find it?
Can't find what you are looking for? Suggest a purchase. Submit Request