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In this highly anticipated sequel to his groundbreaking "Advertising & the End of the World," media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout...
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Raised by a wealthy, idiosyncratic and alcoholic mother, Amory Blaine is arrogant and lacking in proper social etiquette which he eventually has to learn. En route from the Midwest to Princeton University, he experiences flirtations with some predatory young women and a chance at friendship with some intellectual young men. His romantic relationship ended when his soul-mate rejected him to marry a wealthier young man.
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Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries' marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly Persuasion casts a critical eye on two industries whose products kill more than 450,000 Americans each year.
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Returning for its sixth season, Mad Men explores the glamorous and ego-driven 'golden age' of advertising in late 1960s New York City. Don Draper and the rest of the cast continue to captivate as they deal with the aftereffects of adultery, divorce, a merger, and an ever-changing social climate.
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This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust...
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WMM Advertising is one of the biggest and hardest-to-penetrate fraudulent telemarketing firms in Georgia. After a recording of a man's death surfaces that may involve WMM, Atlanta homicide detective Danny Houser realizes that he may have the smoking gun needed to go after the firm.
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Roger Thornhill is a New York advertising executive who is kidnapped by a gang of spies led by Philip Vandamm, who believes Thornhill is CIA agent George Kaplan. Thornhill escapes, but must find Kaplan in order to clear himself of a murder that Kaplan is accused of committing. Following Kaplan to Chicago as a fugitive from justice, Thornhill is helped by beautiful Eve Kendall. In Chicago, she delivers a message to Kaplan that almost costs Thornhill...
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We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people, pollsters, politicians, merchandisers. Invisible persuaders helps viewers develop an early warning system to spot subtle attempts to persuade and influence.
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"From 2009 to 2010, digital advertising spend rose 10%, and print advertising spend dropped 25%. Digital accounted for 8% of worldwide advertising spend in 2010 and is projected to reach 20% by 2014. The pioneers featured in this book have had a direct impact on these types of changes in the marketing and advertising industry. Pioneers of Digital discusses the individuals who have fundamentally altered the way advertising, marketing and communications...
71) Passion
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At a Berlin ad agency, an outgoing American and her no-nonsense European colleague engage in an escalating personal and professional rivalry that quickly becomes a deadly power struggle.
72) Brand new you
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What do popular television makeover programs like What Not to Wear, The Biggest Loser, Queer Eye for the Straight Guy, and The Swan tell us about how to look and feel? What do they tell us about what a good life looks like in contemporary America? This new film based on Katherine Sender's book The Makeover explores these questions against the backdrop of American ideals of self-invention and upward mobility. Asking what it means to be an authentic...
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This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. Birth of modern advertising: Coke begins life as a "brain tonic" for business people. But the secret of the new drink's success lie in its marketing. Revolutionary mass advertising...
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Jean Kilbourne's popular video Slim Hopes offers a comprehensive analysis of advertising's depiction of bodies and food, and the devastating effect these images can have on girl's and women's health. Using numerous ads, Kilbourne shows how the prevalence of extremely thin models, in combination with advertising that encourages emotional eating, charts a clear path to disordered attitudes toward food and the body.
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Marketing maven Kate Sherwood's world is fast-paced, challenging, and always changing. The last thing she wants to do is slow down to a crawl at Rainbow's End, a dilapidated resort in the Texas Hill Country. But she cannot deny her ailing grandmother's request to visit the place where she and her deceased husband spent one glorious week (albeit fifty years ago). There Kate meets Greg Vange, the resort's handyman. But there's more to Greg than meets...
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Back in print and now available in trade paperback, Dorothy L. Sayers' classic tale of murder and scandal at a chic London advertising agency, featuring the dashing and brilliant Lord Peter Wimsey. When executive Victor Dean dies from a fall down the iron staircase at Pym's Publicity, a posh London ad agency, Lord Peter Wimsey goes undercover to investigate. Before his tragic demise, the victim had tried to warn Mr. Pym, the firm's owner, about some...
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Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products - it creates them. Discover that for many products, the package IS the product.
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