This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice....

"...A History of graphic design for rainy days takes its readers on a charmingly illustrated and cleverly revealing whirldwind tour through this creative discipline's milestone developments, personalities, and technologies. With its engaging design, humorous narratives and fun-filled exercises, this activity book offers an entertaining loook at the many aspects of graphic design -- from typography's humble beginnings at the dawn of the industrial...