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Business Source Complete
Full-text articles to support research in accounting, finance, economics, marketing, management, and operations management. Includes access to video from the Associated Press (AP) and Company View, which provides detailed information for 1.1 million of the world's largest companies.
61) The story of purpose: the path to creating a brighter brand, a greater company, and a lasting legacy
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Details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace."The Story of Purpose "incorporates stories of purpose from Procter & Gamble, McDonald's, Newell...
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"The left and right -- the business community and environmentalists, bankers and activists -- must together reclaim capitalism and force profits to align with the planet. A warming climate and a general distrust of Wall Street has opened a new cultural divide: anti-market critics from Naomi Klein to the Pope target capitalism itself as a root cause of climate change, while neo-conservatives who diminish the climate threat are in favor of market fundamentalism....
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There are now over 10,000 benefit corporations and public benefit corporations in the United States, including at least fifteen public companies. This is the authoritative guide for leaders, advisors, and board members.
Entrepreneurs and leaders often have an inspiring vision for how their business can not only make money for shareholders, but also benefit society. In recent years a new legal structure has emerged, the "Benefit Corporation" or...
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Nobel Peace Prize winner Muhammad Yunus outlines his vision for social business-a new business model that combines the power of free markets with the quest for a more humane world--and tells the inspiring stories of companies that are doing this work today. In the last two decades, free markets have swept the globe, bringing with them enormous potential for positive change.
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Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. Here, Yunus...
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Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. While executives are stuck on appeasing stakeholders-stockholders, employees, and consumers-shapeholders, with no stake in a company-regulators, the media, and social and political activists-are working hard to curb what they see as bad practice. Companies...
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A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue...
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Facing especially wicked problems, social-sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health...
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"The old Milton Friedman philosophy that companies exist only to increase shareholder value is dying. The most successful companies will increase the value of life on this planet. ESG (environmental, social, and corporate governance) are measurements. But how do you build a company so that it ranks high in ESG, adheres to those ideals, and performs better than companies that don't? In The End of Unintended Consequences, Hemant Taneja: lays out the...
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"Modern capitalism is a mess, and a growing number want finance to fix it. Their chosen cudgel ESG (Environmental, Social and Governance) investing has become a $100 trillion phenomenon in the past half-decade alone. Its success or failure will impact every living creature on earth. Today, ESG priorities drive the strategies of the world's largest corporations; prioritizing shareholders is out; protecting the environment and elevating other stakeholders...
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"In the vein of The Shock Doctrine and Evil Geniuses, this timely manifesto from an acclaimed journalist illustrates how corporate and political elites have used planned capitalism to advance their own interests at the expense of the rest of us-and how we can take back our economy for all. It's easy to look at the state of the world around us and feel hopeless. We live in an era marked by war, climate crisis, political polarization, and acute inequality-and...
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For over three decades, Jeffrey D. Sachs has been at the forefront of international economic problem solving. But Sachs turns his attention back home in The Price of Civilization, a book that is essential reading for every American. In an impassioned, and personal voice, he offers not only a searing and incisive diagnosis of our country's economic ills but also an urgent call for Americans to restore the virtues of fairness, honesty, and foresight...
75) The seven lost secrets of success: million dollar ideas of Bruce Barton, America's forgotten genius
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During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in bestselling books that put his name on everyone's...
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"This book is about developing "inner game" skills of mindful awareness, heart attunement, embodiment, and resilience in order to play your best "outer" game and lead within your company with courage and brilliance. Its practices teach us how to grow inner capacities that will push us to new heights and cope when things are roughest. Hauck, a leadership consultant, frequent presenter, and business school instructor at Stanford and Berkeley, interviewed...
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In this manifesto-style book, radical economist and strategist Umair Haque calls for the end of the corrupt business ideals that exemplify business as usual. His passionate vision for "Capitalism 2.0," or "constructive capitalism," is one in which old paradigms of wasteful growth, inefficient competition, and self-destructive ideals are left far behind at this reset moment. According the Haque, the economic crisis was not a market failure or even...
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For readers of Phil Knight's Shoe Dog and Howard Schultz's Onward comes an inspiring memoir from the CEO of DICK's Sporting Goods about building a multibillion-dollar business and taking a principled--and highly controversial--stand against the types of guns that are too often used in mass shootings and other tragedies.
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